We work with renowned national nonprofit organization Easterseals to uncover and tell meaningful stories that illustrate the far-reaching impact of their work providing services to children and adults with disabilities, as well as the staff who make it all possible. We created compelling written and digital content for their website, social media channels, intranet, newsletters and more.
Red Bull Music – 3 Days in Portland Festival & Fashion Show, Social Good Activation, Facebook Live Stream, PR + More
M4G brought a strong social good component to Red Bull’s 3 Days in Portland festival and an accompanying fashion show to raise awareness and enhance Red Bull’s reputation as a brand that gives back to the community. We worked with two renowned charities that serve the LGBTQ community and garnered media coverage in The Huffington Post, NBC, Portland Mercury, Oregon Live & more.
Gretsch Guitars – Four-day activation at SXSW Music Festival with Impactful Artist Relations & Consumer Marketing Opportunities
M4G worked with Gretsch Guitars on 4 full days of events & activations at the SXSW Music Festival. We facilitated artist relations & product demo opportunities as well as consumer-facing marketing. We were tasked with helping Gretsch make in-roads into the indie rock community, building on relationships it has established with legendary artists including George Harrison and Neil Young.
M4G Media worked with Red Bull to create an exciting charitable component & social good initiative for the Red Bull Sound Select concert in Portland, OR, partnering with a renowned local nonprofit to raise awareness & funds for the charity & enhance Red Bull’s brand reputation. We also garnered media coverage in numerous national & regional media outlets including The Huffington Post and the Portland Tribune.
M4G worked with Orange Amplification to create a social media-driven cause-marketing campaign, and a three-day activation at the South by Southwest Music Festival featuring new product demos and Orange gear on stage during performances by Future Islands, Charli XCX, EMA and other notable artists. We also facilitated artist relations opportunities with dozens of renowned bands and musicians.
M4G worked with Pandora, nonprofit The Ally Coalition and members of Arcade Fire and State Radio to put together the panel “Music & Activism: Amplifying Your Voice for Social Good” at SXSW. We also implemented a service project with an assist from Mazda benefiting local Austin homeless shelter, Front Steps.
M4G worked with Campus DJ and Chegg to create the national Spinning for a Cause competition.
M4G worked with the Grammy Museum on the Concert for Social Justice. The event launched the Speak Up Sing Out initiative, which encourages youth to write songs about social issues they’re passionate about.