M4G worked with renowned British amplifier manufacturer Orange Amplification to create a three-day activation at the South by Southwest Music Festival, featuring new product demos and Orange gear on stage during performances by Future Islands, Charli XCX, EMA and other notable artists. We facilitated artist relations opportunities with dozens of renowned bands and artists.

We also strategized ways to raise awareness of Orange Amps in the U.S. and partnered with music education charity Little Kids Rock to create the #OrangeGives social media campaign. Every time someone used the #OrangeGives hashtag on social media platforms including Instagram, Twitter and Facebook, Orange made a donation to Little Kids Rock. The campaign garnered Orange thousands of new social media followers across platforms while raising awareness and thousands of dollars for a worthy cause. More details here.