This renowned national medical group relied on us to redefine their brand, devise a new business name and logo, create a new website and update their mission and vision statements.
Since we helped elevate their brand, the group has expanded from six locations in Southern California to more than 20 locations in states throughout the U.S.
We work with renowned national nonprofit organization Easterseals to uncover and tell meaningful stories that illustrate the far-reaching impact of their work providing services to children and adults with disabilities, as well as the staff who make it all possible. We created compelling written and digital content for their website, social media channels, intranet, newsletters and more.
M4G brought a strong social good component to Red Bull’s 3 Days in Portland festival and an accompanying fashion show to raise awareness and enhance Red Bull’s reputation as a brand that gives back to the community. We worked with two renowned charities that serve the LGBTQ community and garnered media coverage in The Huffington Post, NBC, Portland Mercury, Oregon Live & more.
M4G worked with Gretsch Guitars on 4 full days of events & activations at the SXSW Music Festival. We facilitated artist relations & product demo opportunities as well as consumer-facing marketing. We were tasked with helping Gretsch make in-roads into the indie rock community, building on relationships it has established with legendary artists including George Harrison and Neil Young.
M4G Media worked with Red Bull to create an exciting charitable component & social good initiative for the Red Bull Sound Select concert in Portland, OR, partnering with a renowned local nonprofit to raise awareness & funds for the charity & enhance Red Bull’s brand reputation. We also garnered media coverage in numerous national & regional media outlets including The Huffington Post and the Portland Tribune.
M4G worked with Orange Amplification to create a social media-driven cause-marketing campaign, and a three-day activation at the South by Southwest Music Festival featuring new product demos and Orange gear on stage during performances by Future Islands, Charli XCX, EMA and other notable artists. We also facilitated artist relations opportunities with dozens of renowned bands and musicians.
“When I was looking for support for a somewhat complex new music initiative, my RFP summed up – to find someone who ‘gets it.’ Laura definitely ‘gets it.’ Her deep understanding and knowledge brought value to our team and the projects we worked on together.”
“With limited time and internal resources heading into SXSW, we were able to leverage M4G’s services to negotiate double activations at the festival for Gretsch Guitars. These event activations with media partners afforded us a valuable opportunity to showcase our core product, raise our brand exposure and engage in meaningful dialogues with artists. It was very apparent that the M4G staff is well respected within the industry, and we benefited from those strong connections. It was terrific working with M4G – they were delightful and genuinely good, honest people.”
“(M4G founder) Laura brings incredible passion, talent, and care to her work – beginning behind-the-scenes with story ideas, logistics and interviews, to delivering compelling, nuanced, easy-to-read content. She quickly forged relationships with leaders and other key contacts, synced with the “voice” of the organization, and brought the skills of an experienced journalist to quickly turn around a finished product that exceeded expectations. I am so grateful for the years I spent working with Laura and would work with her again in a heartbeat.”
“A gifted storyteller, (M4G founder) Laura knows how to get to the heart of a story, no matter who or what the subject is. She has a knack for making people feel comfortable and getting them to open up, and her content is always compelling and engaging. What’s more, she is easy to get along with, conscientious and dedicated, and has a passion for promoting the convergence of entertainment and good causes, which make her a pleasure to work with.”
