M4G worked with Campus DJ and Chegg to create the national Spinning for a Cause competition. During sold-out events at renowned venues including the Avalon in Los Angeles, college DJs competed to be crowned the top Campus DJ in the nation. Chegg awarded generous cash donations to the charity of the winning DJ’s choice. We worked with Campus DJ to create their giving-back strategy and to determine and vet the best charities to partner with for the campaign each year for three consecutive years. We also brought renowned DJ controller brand Hercules on board as an event sponsor.