M4G worked with Gretsch Guitars on four full days of events and activations at the SXSW Music Festival. We facilitated artist relations and product demo opportunities as well as consumer-facing marketing in the United States. We were tasked with helping Gretsch make in-roads into the indie rock community and raise awareness of the brand. At day parties and evening showcases with performances by dozens of rising artists and bands, we put together a welcoming green-room area where artists including Margo Price, the Big Pink, Bob Moses, Car Seat Headrest, Everything Everything and others relaxed, checked out the newest Gretsch guitars and filmed video content for Gretsch’s website and social media channels.