M4G worked with Orange Amplification to create a three-day activation at the South by Southwest Music Festival, featuring new product demos and Orange gear on stage during performances by Future Islands, Charli XCX, EMA and other notable artists. We also facilitated artist relations opportunities with dozens of renowned bands and artists.
What’s more, we created the #OrangeGives social media campaign & competition. Every time someone used the #OrangeGives hashtag on social media platforms including Instagram, Twitter and Facebook, Orange made a donation to the music education charity Little Kids Rock. The campaign garnered Orange thousands of new social media followers across platforms while raising thousands of dollars for a worthy cause. More details here.