We work with renowned national nonprofit organization Easterseals to uncover and tell meaningful stories that illustrate the far-reaching impact of their work providing services to children and adults with disabilities, as well as the staff who make it all possible. By interviewing and connecting with leaders and key contacts throughout the organization as well as Easterseals’ clients, we unearthed compelling stories that strongly resonated with multiple audiences for use in fundraising campaigns, social media posts, 100th anniversary campaigns, awareness-raising, media outreach and more. By conducting on-camera interviews and working closely with a videographer, we created dozens of compelling videos as well as written content and graphics for use on the organization’s website, social media channels, employee intranet, newsletters and beyond.